ABOUT
BRAND
“The house with the orange gates” is a story about three women, containing crime, thrills, mystery and drama. A writer’s first book is a life changing experience and a huge responsibility was thrust on to our shoulders as we worked on the challenge of making the launch a success. The promotional campaign needed to be enticing enough to create a buzz to establish a unique positioning in the market place and attract diverse readers. We used hooks to establish the focused and simple appeal of the book.
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